@GOODINSIGHTS


"GOOD ARTICLES PRESENTED FOR GOOD READING"

Friends, readers, fundraisers, lend me your ears! It’s super important that you make it easy for people to find your social channels.

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Tim and his team aim to de-code what drives people to give. NextAfter has run over 12,000 marketing optimization experiments that are publicly sourced for other companies to use freely.

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You’ve done the legwork: you’ve built your awesome donation page, you’ve set up your merchant accounts, and your supporters have started making donations. Everything is under control – right?

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Think back to an event where you had the time of your life, the conversations, the laughter, the connections with others…if you keep thinking, you may remember the host, the environment, and what made it such a great time.

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Cryptocurrencies like Bitcoin are more readily being used as forms of payment and for trading too. More and more banks, retailers, and other institutions have begun to accept cryptocurrencies as a legit form of currency with real value. And we’re now witnessing small businesses and nonprofits opening their minds and doors to the notion (and the importance of) welcoming versus resisting cryptocurrency for retail transactions or donations, respectively.

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There’s a lot of discussion about storytelling for nonprofits, lively debate about the best way to build and tell narratives, and endless theories about the most effective ways to use different kinds of media to capture your story. There’s a lot of information out there! In case you don’t have time to comb through all those articles, here’s a summary of what nonprofit storytelling looks like and how you can put it to work for you:

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Although Americans give nearly US$400 billion a year to museums, churches, food pantries and other nonprofits that employ one in 10 of the nation’s workers, informed guidance for givers and fundraisers alike can be hard to find outside niche publications.

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As a Millennial who works in the nonprofit software sector, I’m often surprised by how hesitant nonprofit executives are when it comes to marketing to my generation. It seems that the Baby Boomers and Matures who run nonprofits are aware that they need to market to Millennials, but unsure of how to proceed and unconfident that their work will pay off.

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It’s simple to take a staple event and refresh it! Implement these tactics into your next repeat event, and watch your audience loyalty grow.

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A recent article in The Atlantic highlighted a growing trend in economic aid of giving money directly to the needy, often without strings attached. It’s being fueled in part by the spread of smartphones, which make it a breeze to offer a few dollars to someone almost anywhere in the world – not just a person passed on the street.

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If you had US$1 million to give to charities aiming to eradicate poverty, how would you do it? Would you support a soup kitchen? A financial literacy program? Educational scholarships? Organizations pressing for policy changes?

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Comfortably accountable is an approach that allows board members to hold each other accountable, not with an atmosphere of intimidation and guilt but with an atmosphere of encouragement and celebration. The best person to hold a board member accountable is another board member. Board member to board member is a peer to peer relationship. Both are volunteers.

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